Cadbury World

Interactive chocolate factory experience at the birthplace of Cadbury chocolate in Bournville. Includes chocolate making demonstrations, historical exhibits about the Quaker family behind the brand, and unlimited chocolate samples throughout your visit. It ranks among Birmingham's most visited sights, and for good reason - most itineraries include it on day one. Tickets cost £19.50 adult, £15.50 child and 3-4 hours is enough to see everything without rushing.

Priority: High - do not skip Time needed: 3-4 hours Best for: the only place to see how cadbury chocolate is Skip if: You don't like chocolate or have serious cocoa allergies Cost: £19.50 adult, £15.50 child

Walk through chocolate-scented corridors while learning about cocoa bean processing, watch liquid chocolate being poured into molds, and participate in hands-on chocolate decorating workshops. The smell of chocolate follows you everywhere.

Accessibility: Wheelchair accessible throughout, mobility scooters available to borrow

The only place to see how Cadbury chocolate is made with generous free samples throughout. That puts it near the top of any Birmingham visit, and it deserves the spot. Mornings are quieter if you want to take your time.

Skip if: You don't like chocolate or have serious cocoa allergies

• Book online in advance for guaranteed entry.
• Wear comfortable shoes - lots of walking involved.
• Bring a bag for all the free chocolate samples you'll collect.

Insider tip: The 4D cinema experience is worth the extra wait - skip other activities if running short on time

Photography encouraged in most areas, flash allowed, no photos in production areas