Affiliate disclosure
BackpackLondon is a free travel guide funded through affiliate partnerships. This page explains how that works and what it means for our editorial content.
What are affiliate links?
Some links on BackpackLondon are affiliate links. This means that when you click one of these links and complete a purchase or booking, we may receive a small commission from the company you booked with. This does not affect the price you pay.
Who are our affiliate partners?
Our current affiliate relationships include:
- Hotels: Booking.com, Hotels.com, and Expedia Group partners
- Car hire: Rentalcars.com, Enterprise, Hertz, and Discover Cars
- Tours & activities: GetYourGuide and Viator
Does this affect your editorial decisions?
No. BackpackLondon maintains full editorial independence. We do not accept payment from hotels, car hire companies, or any other provider in exchange for recommendations, reviews, or rankings.
Properties are reviewed on merit. If a hotel we reviewed turns out to be poor value, we say so. If a car hire provider has poor customer service, we say so. Our affiliate relationships are chosen based on the quality and reliability of the companies involved, not the commission rates they offer.
How do we select which links to include?
We include affiliate links to providers we believe offer fair terms, reliable service, and transparent pricing. Where multiple providers are comparable, we typically offer links to more than one so you can compare rates.
How to identify affiliate links
Affiliate links on BackpackLondon are typically accompanied by disclosure language such as "affiliate link", "contains affiliate links", or the banner disclosures you'll see at the top of commercial pages. Links that open in new tabs are usually affiliate links.
Compliance
BackpackLondon complies with the UK's Consumer Protection from Unfair Trading Regulations 2008, the FTC's guidelines on endorsements and testimonials, and the ASA's rules on advertising disclosure. We are transparent about commercial relationships because we believe it is the right thing to do: not because we have to.
Questions?
If you have any questions about our affiliate relationships or editorial policy, contact us at affiliate@backpacklondon.co.uk.
Last updated: October 2025